Sara Elkhalili

I started as a journalist. I still think like one. Find out what’s true, then say it clearly. That is how trust is built, and it is the work THETRIBE does.

I reported for the Associated Press, Reuters and the Cairo Times. For seven years I taught journalism at the American University in Cairo, where I also co-built and ran the AUC Business Review. I have published peer-reviewed research on social media and propaganda.

I have built things. As COO at Egab, I led the launch of two new products. I founded Displaced, an audio platform for displaced communities that won Startup Weekend Athens. At the Thomson Reuters Foundation, I designed the journalism and AI curriculum and wrote its three-step guide to AI-ready newsrooms.

I have spent my career growing people. For more than twelve years I have trained journalists and communicators in over 27 countries with the Thomson Reuters Foundation. I led global communications and culture at Tribal Credit as it grew past 500 people, and at AssemblyAI.

I work in English and Arabic, from Athens, with clients everywhere.